Dana Mitroff Silvers is a design thinking facilitator and digital experience strategist with expertise launching innovative products, services, and experiences in museums and cultural heritage organizations. She runs a San Francisco Bay Area-based consultancy, Designing Insights, and the resource website Design Thinking for Museums.

Dana is the former head of the web at the San Francisco Museum of Modern Art, where she oversaw the research, development, design, and production of the museum’s award-winning website for over 10 years. During her tenure at SFMOMA, she spearheaded and drove the website redesign and first mobile site launch, championed and put into practice user research practices, and led a partnership between the museum and the Stanford Hasso Plattner Institute of Design or d.school.

She regularly presents at museum conferences, including Museums and the Web, Museum Computer Network, American Alliance of Museums, Western Museums Association, California Association of Museums, and MuseumNext, and is a frequent lecturer in the Museum Studies programs at the University of San Francisco and John F. Kennedy University.

She has authored numerous articles and chapters on technology and design in museums, including pieces in The Museum Blog Book (MuseumsEtc., 2017), Sprint Stories (Google Ventures, 2016), and Handbook on the Economics of Cultural Heritage (Edward Elgar Publishing, 2013).

Dana holds an M.A. in the History of Art from the University of Chicago and a B.A. in Journalism from the University of Southern California.